Menu

Casino chips and cards on a dark felt table

Network standards

PBN network standards for casino and iGaming links

How we aim to build and run the private network behind these links, what we check before a site is used and what no network can promise.

Request an order Chat on Telegram

Aged domains with a clean history
Separate hosting, no links between sites
Articles written and edited by people

What our network standards are

A PBN is a set of websites built to place links for other sites. Buyers in iGaming already know the trade: the quality of the sites decides how much risk you take on. These are the standards we work to. They describe what we aim for and how we run the network. They are targets and practices, not a promise that any site will rank or stay indexed.

We do not publish the list of sites, because a public list defeats the purpose of a private network. We explain the sourcing and checks in plain words and put replacement or removal terms in writing before an order. If a sample is offered, check it yourself rather than taking our word for it.

Standards matter most when you compare vendors. For a longer checklist, see how to vet a PBN vendor.

The five practices behind the network

This is our standard for every site we use.

Aged, clean domains

We source aged domains with a clean, topic-relevant history. Sites are checked for past spam, real topic and indexing before use.
Separate hosting

We aim to keep each site on its own hosting arrangement, so sites do not share one obvious setup.
No links between sites

Network sites do not link to each other. Each one stands alone and only links out where an order calls for it.
Few outbound links

We aim to keep the number of outbound links on each site low, so a single placement is not buried in a crowd.
Written by people

Articles are written and edited by people for the topic of the host site. We do not rely on spun or reused text.

Checks before a site is used

Each site goes through the same intake before it takes a client link.

1

Check domain history

We look at what the domain was used for in the past and discard sites with a spam or off-topic record.

2

Check topic and content

The site needs a real subject and readable articles. Sports, games and entertainment are the fit for iGaming.

3

Check indexing

We confirm that the site and its pages appear in search before we place anything on it.

4

Check links in and out

We review existing outbound links and keep the count low. Links between network sites are not added.

5

Re-check over time

We aim to re-check sites. Those that lose their standing or change are taken out of use and replaced where an order needs it.

What a standard can and cannot do

	Our standard	What it cannot do
Domain history	Aged and clean	Rule out a later penalty
Hosting	Separate per site	Hide a network from Google
Linking	No links between sites	Make a link count
Content	Written by people	Promise indexing
Replacement	Terms agreed in writing	Promise a ranking

Risks and limits

Buying or exchanging links to influence ranking can go against Google's spam policies on link schemes. Google can devalue links or take manual action, and a private network is a known target of those systems. Our standards reduce risk and cannot remove it. You decide whether the risk fits your business.

You must hold the licences your market requires. Gambling advertising and crypto promotion are regulated and differ by country. Content is for adults only, 18 plus or the local legal age. We do not encourage gambling, make claims about winnings or returns, or give financial advice, and we may decline requests that look unlicensed, misleading or aimed at restricted markets.

Network standard questions

Do you share the list of network sites?

No. A public list would undo the point of a private network and invite copying. We describe the standards, explain the checks and agree terms in writing. If we send you sample placements after an order, check them in search yourself and tell us what you find.

Do you guarantee that links will stay indexed?

No, and nobody honest can. Search engines decide what to index and keep, and policies change. We can show that a site is indexed when we place the link and we can agree replacement terms in writing, but we cannot promise what happens later.

What if a network site is penalized?

We take it out of use and, where your order calls for it, move the placement to another suitable site under the terms agreed in writing. We cannot reverse a search engine decision or promise the replacement will have the same effect as the original.

Are the articles written by AI?

Our standard is that articles are written and edited by people. Tools may help with research or checks, but a person owns the text and reads it before it goes live. If your order has special requirements about authorship, ask so the scope can record them.

Ask us about the network on Telegram

Tell us what you want to know about sourcing, hosting or replacement terms. We answer in plain words and put the answers in the written scope.

What to send

Your niche and target market
The question you want answered
Whether you are an operator or an agency
Any terms you want in writing

@gamblingbacklink777

Chat on Telegram Request an order

Questions cost nothing. You can also use the request form.

Ask how the network is run

Message us on Telegram or use the request form. Ask for terms in writing before you order.